Who We Are
Creating Special Moments Every Day
The Club Cafe initiative began with a commitment to help clubs craft memorable experiences for customers every day. With a smooth, aromatic cup of coffee, your customers always have a reason to return. A club is about building a community. Lay the foundation with great coffee.
Clubs of today are having to redefine their F&B offering to remain relevant and sustainable in today's competitive hospitality landscape. To be able to do this successfully the focus is coming back to creating memorable dining experiences to a diverse market so that their venue is seen again as a destination or venue of choice. This is where well crafted coffee experiences can really add value to Licensed Industry as it attracts new consumers if executed well. At Club Café we know how to design a well constructed and seamless hot beverage program to add significant bottom line value to any venue.
Designed For Clubs
The Club Café initiative was developed specifically to help the Club industry get the best results from this highly valuable coffee category. Supported by our diverse team of coffee and club industry specialists, all our resources are solely focused on designing and implementing highly valuable coffee programs for clubs. The Club Café system is proven and can be customised to target a Club’s specific patron demands, individual serving environments and unique venue footprint. We know coffee and the clubs environment intimately.
Focus Back on Food & Beverage
The evolving market is driving clubs to find new ways to attract new consumer groups and the strategic importance of having a sustainable and competitive F&B business from which to build upon has become more important than ever. Improving, enhancing or developing a fresh coffee menu is a very effective way to increase consumption, increase length of stay and attract new patrons.
Coffee Market Boom
The coffee market has undergone dramatic changes over the past decade and has become highly sophisticated and competitive, with consumers also becoming increasingly discerning in their preferences. Studies have estimated that more than one billion cups of coffee are consumed “out of home” in Australia each year, representing a 65.0% increase over the past 10 years. This phenomenal growth has been driven by Australia’s booming coffee culture, offering great promise for clubs to increase hot beverage sales and profits and to also cross-promote and access new and exciting demographics.
An Opportunity and Challenge
The growth of the premium quality roasted coffee market in both cafes and households has been driven by soaring demand from an increasingly sophisticated Australian coffee consumer, consumption rates for both these segments has grown exponentially over the last decade. Clubs have the opportunity to capture some of this stunning market growth by making some adjustments to their coffee program to create a unique coffee experience for their patrons. Such programs could prove challenging in some traditional club environments, but with specialist advice can be easily implemented.
Coffee Market Snapshot
- In 2014 the coffee market as a whole represented over $1.3Bill in retail revenue.
- The Food Service segment represents $468Mill of this amount.
- Roasted coffee represented close to 90% of Food Service sales at $414Mill
- Coffee is the most popular drink in the fast food market, well ahead of carbonated drinks
- The number one factor in making a purchasing decision about coffee is the taste profile